Saving money with Honey feels like pure joy.
We took over a dull, dark Herald Square subway station in NYC and filled it with fun, colorful expressions of joy. Joy that members feel every day when they save money with Honey. All in, we produced over 200 placements throughout the subway station- quite the feat! We also brought the illustrations to life through animation, which were displayed on subway platform monitors.
Illustrator: Lindsey Wright
Awards: Obie, Gold for Installation
