One of five girls miss school because they can’t afford period protection.
Millions of girls around the world can’t afford proper period protection and are forced to use things like newspaper instead, but Procter and Gamble’s Always wanted to change that. This newspaper ad helped launch a global campaign raising funds to give girls access to proper period protection around the world, and was published internationally in five different languages. It also inspired a campaign of social posts aiming to #EndPeriodPoverty.
Since campaign launch in 2018, Always has partnered with over 60 organizations that serve girls in need around the world, including Save The Children & UNICEF. The program has reached over 50 countries and delivered over 100 million pads to girls who need them most.
This was also some of the first consumer-facing collateral that was published with the new look and feel of the Always brand, a separate project where I was the agency design lead on.
Awards: Gold ADDY
Agency + Production: Publicis NY
This film was a part of the campaign and captured both the shame that comes with period poverty and the opportunities that young girls miss out on.
This film was produced by my fellow FemCare teammates at Publicis NY.