Hi, I’m Aeryn.
I’m a creative executive with 15+ years of experience building brands, leading high-performing teams, and scaling creative organizations inside fast-moving companies.
Most recently, I served as Head of Creative at EarnIn, where I led a multidisciplinary in-house studio across brand, growth, product marketing, lifecycle, and comms. I’ve built teams from the ground up, partnered closely with executive leadership, and delivered work across national brand campaigns, performance marketing, product launches, and always-on systems.
My superpower sits at the intersection of creative direction, strategy, and operations. I’m a hands-on idea generator who sets creative vision, shapes big concepts, and cultivates strong creative thinking within teams. I care deeply about what we make, and I’m equally invested in how we make it. I’m known for building clear creative systems, strong cross-functional partnerships, and processes that help teams move faster without sacrificing craft.
Over the past few years, I’ve led the adoption of AI-enabled creative workflows to streamline operations, accelerate iteration, and free teams to focus on higher-value strategic and creative work. I take a pragmatic, ethical, and hands-on approach to AI, prioritizing meaningful impact and quality outcomes.
I’m a people-first leader who believes great creative comes from clarity, trust, and momentum. I’m especially energized by roles where creative is seen as a strategic driver of the business, not just a service function.
Currently open to senior in-house creative leadership roles, advisory work, and select consulting engagements.