EarnIn Card breaks the outdated payroll system with Live Pay
I led the creative direction and strategy for EarnIn’s first major product launch since its flagship earned wage access offering. The launch introduced the EarnIn Card with Live Pay and set a new creative and strategic bar for the brand.
The campaign spanned the full funnel—from CTV and a 30+-creator influencer program driving awareness, to a comprehensive lifecycle email program, web and in-product experiences, and a Visa partnership—ensuring a cohesive narrative across every customer touchpoint.
At its core, the work reinforced a powerful truth: EarnIn customers have their own backs. With EarnIn Card, they no longer have to rely on loans or credit cards to access their money.
The two-week paycheck is outdated. EarnIn Card with Live Pay isn’t just a new card—it’s a point of view: real-time access to money already earned, built for a world that moves instantly.
Agency: Slim Creative
Production: Slate.tv
We partnered with over 30 influencers to help spread awareness about EarnIn Card.
As part of the Live Pay launch, this video was shared with the press and on EarnIn's owned social channels.