EarnIn “Money at the speed of you”
TV + OOH
I led the EarnIn-side creative for the company’s first national brand campaign, a major moment for both the business and the category. We were entering a crowded Earned Wage Access landscape and needed to move quickly, with a clear goal: introduce EarnIn by showing what financial momentum feels like and how real-time access to earnings lets people say yes to more of life.
Our campaign, Money at the speed of you, brought this to life through witty, human storytelling and an ownable visual approach that featured real EarnIn UI moments. The hero films focused on the freedom of “payday every day,” while social content leaned into graphic, platform-native short-form videos. We extended the idea into contextual OOH across key markets, creating bold, localized moments that made the brand impossible to miss.
Agency: Slim Creative
Director: Lesley Lynch @ Mayda Creative